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Understanding the Role of a Financial Advisor: What they Do

James Davis
October 9, 2024
5 min read

Managing finances can often feel overwhelming and complex, especially when dealing with investments, tax planning, and retirement strategies. Many people struggle to navigate these intricate financial landscapes on their own, seeking reliable guidance to make informed decisions.

Financial advisors serve as essential partners in this journey, offering expert assistance tailored to unique needs and goals. These professionals do more than just manage money—they help craft personalized strategies for building wealth, managing risk, and planning for the future. In fact, 75% of Americans with a financial advisor feel financially prepared for retirement, compared to only 45% without one.

In this blog, we’ll uncover what financial advisors do, their essential roles, the services they offer, and how they can guide you toward financial security.

Who Is a Financial Advisor?

Financial advisors are invaluable professionals who help individuals and organizations navigate complex financial decisions. Acting as comprehensive financial guides, they assist with investments, tax planning, retirement strategies, and estate management. 

Financial advisors go beyond basic consulting by crafting personalized roadmaps to meet their clients' financial goals. Here are the key attributes they possess:

  • Advisors also hold various licenses, such as the Series 65, and often specialize in key areas like tax planning or investment management. 
  • They adhere to strict ethical standards to ensure that their client’s interests come first. 
  • Annual financial reviews are crucial to their service, allowing them to adjust strategies as life circumstances and economic conditions change. 
  • Additionally, financial advisors take on an educational role, helping clients understand complex financial concepts and empowering them to make informed decisions.

Financial Advisors vs. Planners vs. Wealth Managers

Aspect Financial Advisor Financial Planner Wealth Manager
Focus Broad financial guidance, including investments, retirement, and taxes Creates detailed financial blueprints for budgeting, savings, and debt Focuses on managing wealth for high-net-worth individuals
Specialization Can specialize in various areas like investments or estate planning Takes a holistic view of financial life, emphasizing long-term goals Tailors strategies for wealth accumulation, preservation, and growth
Client Type Serves a wide range of clients, from individuals to businesses Primarily individuals or families with diverse financial needs Primarily high-net-worth clients

What Do Financial Advisors Do: Key Responsibilities

Financial advisors are critical in helping clients manage wealth and mitigate financial risks. Here are their key responsibilities:

  • Understanding Risk Tolerance: Advisors assess clients' risk tolerance through detailed questionnaires and discussions, ensuring that investment portfolios align with the client's comfort level. For example, risk-averse clients may prefer safer investments like government bonds, while those with a higher risk appetite may opt for stocks.
  • Insurance Guidance: Advisors recommend appropriate insurance options, such as term life, long-term care, or disability insurance, to protect against financial uncertainties and unforeseen events.
  • Diversification Strategies: To mitigate risk, financial advisors emphasize diversification—spreading investments across different asset classes, industries, and regions to reduce exposure to market volatility.
  • Managing Cash Flow: Advisors help clients create budgets for short- and long-term goals, ensuring that they are saving, investing, and minimizing expenses. For those managing debt, they may suggest debt consolidation strategies to simplify repayments.
  • Staying Informed on Industry Trends: Financial advisors stay updated on market trends, regulations, and new investment opportunities to provide timely advice and help clients make financially sound decisions.

Financial advisors perform these duties to help clients safeguard their wealth, grow their assets, and achieve long-term financial security.

With that foundation laid out, let's explore the specific services these advisors offer.

Core Services Offered by Financial Advisors

Financial advisors provide a wide array of services to help clients achieve their financial goals. Here are some of their core offerings:

  • Development of Long-Term Financial Strategies: Advisors create customized financial plans that align with your life goals, covering everything from debt management to wealth-building.
  • Investment Management and Guidance: They help clients build diversified investment portfolios and provide ongoing guidance to adapt to market changes.
  • Comprehensive Retirement Planning: Advisors assess retirement needs and create sustainable plans, including 401(k) management and IRA options.
  • Tax Planning and Estate Considerations: Advisors develop tax-efficient strategies and assist with estate planning, minimizing tax liabilities.
  • Inheritance and Long-Term Care Planning: Advisors assist in preparing for inheritance distributions and long-term care expenses, ensuring financial security for future generations.
  • Education Planning: Financial advisors help clients save for education through 529 plans or other investment vehicles, ensuring future education expenses are covered.
  • Insurance and Risk Management: They evaluate insurance needs and recommend appropriate coverage, such as life or disability insurance, to protect against financial risks.

Financial advisors provide comprehensive financial support tailored to each client's unique needs by offering these services.

When to Get a Financial Advisor?

Deciding when to hire a financial advisor can be crucial for ensuring long-term financial security. Here are key moments when an advisor’s guidance becomes invaluable:

  • Major Life Changes: Events like marriage, divorce, having a child, or retiring can significantly alter your financial situation. A financial advisor helps manage these transitions smoothly.
  • Substantial Asset Growth: If your wealth has increased significantly through inheritance, business success, or a high-paying job, an advisor can help you manage and grow those assets strategically.
  • Complex Financial Situations: Navigating business sales, handling multiple investment accounts, or managing complex tax situations requires specialized financial expertise.
  • Lack of Time or Expertise: If managing your finances feels overwhelming or too time-consuming, a financial advisor can take over, allowing you to focus on other personal or professional priorities.
  • Investments and Portfolio Management: Advisors guide you through market trends, diversification, and aligning investments with your risk tolerance and financial goals to maximize returns.

Engaging a financial advisor at these critical points ensures you make informed decisions that protect and grow your financial future.

Types of Financial Advisory Services

When it comes to financial guidance, different types of services are tailored to suit varying needs. Here’s an overview of the main types of financial advisory services:

Traditional In-Person Financial Advisors

These advisors provide highly personalized financial guidance by meeting clients face-to-face.

  • What they do: They craft tailored strategies for retirement, wealth management, and navigating complex financial scenarios. By closely working with clients, they gain deep insights into their unique financial situations, allowing for long-term, customized plans.
  • Best for: Individuals or families looking for ongoing, personalized support, particularly for more intricate financial needs.

Robo-Advisors: Automation in Investment

Robo-advisors are digital platforms that use algorithms to manage investments.

  • What they do: After collecting information through a questionnaire, robo-advisors build portfolios aligned with your risk tolerance and financial goals. They offer automated rebalancing and tax strategies but lack personalized human input.
  • Best for: Cost-conscious individuals who prefer low-fee, efficient investment management and have simpler financial needs.

Online Financial Planning Services

A blend between robo-advisors and traditional advisors, these services combine automation with human expertise.

  • What they do: While automated platforms manage investments, human advisors are available for more complex decisions or when your financial situation changes. This model allows for both automation’s efficiency and human insight when needed.
  • Best for: Individuals seeking a balance between automated portfolio management and occasional access to professional guidance for more personalized advice.

Understanding these services can help you choose the right option for your specific financial goals, preferences, and budget.

If you're looking for more personalized and hands-on financial guidance, consider Forest Hill Management. They offer tailored financial strategies designed to help you navigate complex financial situations and secure long-term financial stability.

So, you've decided to take the plunge—here's what working with a financial advisor looks like.

What to Expect From a Financial Advisor Relationship?

Engaging a financial advisor means entering a dynamic partnership that adapts to your evolving financial needs. Here's what you can expect:

Financial Assessment and Personalized Recommendations

  • Comprehensive Review: The advisor assesses your financial landscape, including income, expenses, assets, debts, and investments.
  • Tailored Strategies: Based on your short- and long-term goals (e.g., buying a home, retirement), the advisor creates a personalized plan involving budgeting, debt management, and investment strategies.
  • Active Involvement: You’ll work closely with your advisor to ensure the strategies align with your financial objectives.

Ongoing Communication and Financial Review Process

  • Regular Meetings: Expect scheduled check-ins—whether annual, semi-annual, or more frequently—to assess your financial progress.
  • Adjustments: As your life or the market changes, advisors update your financial plan to ensure relevance, offering rebalancing or new strategies as needed.
  • Educational Value: Advisors help you understand market trends and their impact on your investments, keeping you informed and confident in your financial decisions.

Performance Reporting and Transparency

  • Detailed Reports: Advisors provide regular performance updates, including investment outcomes, fees, transactions, and market value assessments.
  • Clarity: These reports allow you to clearly see how your investments are performing relative to your financial goals.

Adaptability to Life Changes

  • Life Events: Whether it’s a job change, family expansion, or unexpected financial gain, your advisor helps adjust strategies accordingly to stay aligned with your financial path.
  • Rebalancing Investments: Advisors continuously evaluate and modify your investment portfolio based on your current situation and future needs.

Flexible Communication Style

  • Personalized Interactions: Depending on your preferences, advisors offer communication through video calls, phone meetings, or in-person sessions, ensuring the relationship suits your style.
  • Trust and Transparency: Open, ongoing communication builds trust and ensures that your financial plan remains a living, adaptable document.

This comprehensive partnership with a financial advisor ensures that your financial strategies stay on track, evolve with your life, and support long-term financial success.

Choosing the Right Financial Advisor for Your Needs

With various financial advisors available, selecting the right one requires understanding their differences and assessing your personal financial situation. Here’s how to decide:

Match Your Needs to the Right Type of Advisor

  • Wealth Managers: For high-net-worth clients needing comprehensive services like estate planning or tax strategies.
  • Financial Planners: For individuals with straightforward needs like retirement or debt planning.
  • Robo-Advisors: Ideal for those looking for a low-cost, tech-driven option focused on investment automation.

Assess Your Financial Needs

Before choosing, determine your specific needs. Are you seeking help with investments, retirement, debt management, or comprehensive financial planning? Clarifying your goals will help you find an advisor equipped to meet your expectations.

Research and Interview Potential Advisors

  • Check Credentials: Use tools like FINRA’s BrokerCheck and Form ADV to verify credentials. Certifications like CFP or CFA indicate higher expertise and commitment to ethical standards.
  • Ask the Right Questions: Prepare questions on investment philosophy, fee structure, and how they handle market volatility. Ensure their approach aligns with your goals, and insist on a clear fiduciary commitment in writing.

Thoroughly Review Engagements

Carefully review all engagement documents, including Form ADV or CRS, to understand their services, costs, and potential conflicts of interest. Selecting an advisor specializing in your financial needs—whether it’s for divorce planning or small business strategy—can make all the difference in achieving your goals.

By understanding your needs, conducting thorough research, and carefully evaluating advisors' expertise and strategies, you can confidently choose the right financial advisor to guide you toward financial success.

If you're looking for expert financial guidance tailored to your needs, Forest Hill Management can help. With personalized strategies, they ensure you're on the right path to achieving your financial goals.

Now, let's address the elephant in the room: how are these advisors compensated?

Understanding Financial Advisor Compensation

Navigating financial advisor compensation is essential for making informed decisions. Advisors use various fee structures, each affecting the type of advice you receive and the costs involved. Here’s an overview:

Commission-Only Advisors

  • How they earn: Exclusively through commissions on financial products they sell (e.g., mutual funds, insurance).
  • Potential conflicts: They might recommend products based on commissions rather than what’s best for the client.
  • Standard: Often aligned with a suitability standard, meaning recommendations are suitable but not necessarily optimal.

Fee-Only Advisors

  • How they earn: Direct fees from clients without earning commissions, often based on assets under management (AUM), hourly rates, or flat fees.
  • Potential conflicts: This model minimizes conflicts since their compensation is tied to the client’s success.
  • Standard: Fee-only advisors who are registered as RIAs must adhere to the fiduciary standard, ensuring advice is in the client’s best interests.
  • Example: If they charge 1% on $500,000 in assets, the fee would be $5,000 annually.

Fee-Based Advisors

  • How they earn: A combination of fees from clients and commissions from product sales.
  • Potential conflicts: Like commission-only advisors, fee-based models can create conflicts due to dual income streams.
  • Services: They may offer a broader range of services, from asset management to product recommendations.

Tiered Fee Structures

  • What it is: Advisors may adjust fees as assets increase. For example, 1.5% for the first $250,000, 1.25% for the next $250,000, and 1% above $500,000.

Robo-Advisors

  • How they earn: Lower fees (typically 0.25% to 0.5%) through automation, making them more accessible to those seeking cost-effective investment management.

By understanding these compensation models, clients can better evaluate which advisor aligns with their needs, ensuring they get the most value from their financial advice.

At Forest Hill Management, transparency is key. Their personalized services come with clear, straightforward fees, ensuring you get the best financial advice without hidden costs. Reach out today to explore how they can support your financial future.

Importance of Fiduciary Responsibility

Fiduciary responsibility ensures that financial advisors act solely in their client’s best interests, serving as the foundation of trust in financial advising. This duty encompasses both legal and ethical obligations, requiring advisors to avoid conflicts of interest and always prioritize the welfare of their clients.

  • Duty of Loyalty: Advisors must maintain unwavering loyalty to their clients, ensuring that every recommendation aligns with the client’s financial goals rather than benefiting the advisor. This means avoiding biased advice influenced by personal gains, such as commissions from specific products.
  • Regulatory Standards: The fiduciary standard is enforced by regulatory bodies like the SEC. Registered Investment Advisors (RIAs) are held to this standard, requiring them to prioritize client interests above all else. Fee-only advisors, in particular, operate under strict rules that promote transparency and prevent conflicts related to commission-based compensation.
  • Transparency and Ethical Practices: Fiduciary advisors must clearly disclose their fee structures and any potential conflicts of interest. Professional associations, like the National Association of Personal Financial Advisors (NAPFA), advocate for fee-only models to ensure advisors maintain impartiality and serve clients with honesty.
  • Trust and Client-Advisor Relationships: The fiduciary duty fosters deep trust between clients and advisors by emphasizing transparency and accountability. Clients are encouraged to seek advisors who commit to fiduciary responsibilities in writing, ensuring clarity and fairness in every aspect of their financial relationship.

Ultimately, fiduciary responsibility is key to maintaining ethical standards in financial advising, safeguarding clients from biased advice, and fostering long-term, trustworthy relationships.

Conclusion

Financial advisors play a critical role in guiding individuals and businesses through complex financial decisions. So, what do financial advisors do? They create personalized strategies that cover everything from investments to insurance, ensuring their client’s financial goals are met. They constantly adapt to market trends and offer timely and compliant advice to safeguard and grow portfolios.

At Forest Hill Management, their personalized, hands-on approach provides tailored financial solutions designed to meet your unique needs. Whether you're planning for retirement or managing wealth, their expert advisors will guide you every step of the way. Contact Forest Hill Management today to secure your financial future.